Founded in 2003 by Kellie Romeo, Alure is committed to the creation of beautiful and wearable pieces of jewellery and accessories. With a background in design, Kellie found a niche for intrinsically feminine, yet edgy handmade jewellery. Today, the Alure range has been expanded to include earrings, necklaces, bracelets and accessories – all created in the Alure Sydney Studio.

The Alure collection is inspired by a love of colour, function and form reflecting a style that is modern, romantic and always wearable. Using the latest colours to indulge your every mood and compliment your style Alure will truly delight.